In 2009, Rue Mapp was thinking about business school, weighing the pros and cons, and wondering if it was the right choice. The former Morgan Stanley analyst turned to her mentor for advice. But rather than give her an answer, her mentor asked a question: If you could be doing anything right now, what would it be?
Just like that, Mapp knew an MBA wasn't in her near future. Instead, she decided to combine everything she loved — from nature to community to technology — into an organization that would reconnect African-Americans to the outdoors.