In 2015, Jen Lewis posted a photoshopped image to Twitter that would go insanely viral. In it, Kanye West is kissing a mirrored image of himself. The image is so popular it even ends up spray painted on a wall in Australia. Kanye, maybe inspired by the photo, writes a song about how much he loves himself.
But the thing is... Jen's original tweet didn't get much. What made it famous was that the Instagram account, f*ckjerry, reposted it. Without crediting her.