Live from the Factory Floor is a series of concerts given at the Steinway factory in New York. World renowned pianists of all stripes come to play in this intimate setting.
On the Steinway website, they paint the picture:
For decades, STEINWAY & SONS has cultivated special relationships with pianists from every genre. From Lang Lang to Diana Krall to Billy Joel to such STEINWAY IMMORTALS as Cole Porter, Sergei Rachmaninoff, and Arthur Rubinstein.
Stewart Goodyear, who was in Columbus to play with the Columbus Symphony not too long ago, was a recent Live from the Factory Floor performer. He introduce the appreciative crowd to his re-imagined Nutcracker.
Live from the Factory Floor is a fairly recent series. Though Steinway has been making pianos for many generations, it is only in the last few years they have afforded the opportunity to step into the inner sanctum where Steinways are built. As a side note, if you're ever in Scottsdale AZ, carve out a day to visit the Musical Instrument Museum. The goal when it was founded was to have one of every instrument in the world, not just to look at, but to see played by way of videos shot around the world. The Steinway exhibit there is fascinating, including the "exploded" view of a Steinway hanging from the ceiling.
In this video, Goodyear talks about his relationship with Steinway and reinforces why artists the world over will play nothing else.